maandag 14 februari 2011
Non-verbal language: Timing
Timing:
- Europe and the US have a 'time-is-money' attitude.
- an advertisment that appeals to 'saving-time'= convincing
- Asian countries have a more 'time-is-priceless' attitude
- an advertisement that appeals to 'a don't hurry attitude'= convinving
Time orientation towards the past, present or future:
- European countries
- have an orientation towards the past
- explaining where we are now
- Americans: USA
- are more future oriented
- Muslim countries
- are rather fatalistic
- present-time orientation
Non-verbal language
As mentioned in the previous message...
Non-verbal or body language plays a huge role in the cultural differences.
In every country, state or continent they are other meanings for certain non-verbal languages. They are some similarities. But most of the time they have various meanings.
Non-verbal language includes:
Non-verbal or body language plays a huge role in the cultural differences.
In every country, state or continent they are other meanings for certain non-verbal languages. They are some similarities. But most of the time they have various meanings.
Non-verbal language includes:
- Timing
- Space: special orientation
- Gestures
- Touch
- Colours
- Eye contact
Verbal language
I don't have to tell you that they are a lott of different languages. As you know countries and culturs have different uses of verbal or body language. Theire are some similarities in both.
Even if two countries speak the same language (ex. USA/UK):
For example: In Thailand and Japan; language differs according to who is speaking.
Even if two countries speak the same language (ex. USA/UK):
- they have some different meanings for words,
- different pronunciations,
- different uses,
- different dialects,
- different values and so on.
For example: In Thailand and Japan; language differs according to who is speaking.
- Thai women use different suffixes than Thai men
- In Japan the level of formality of the language depends on:
- the gender and
- the status of the speaker.
Marketing communications:
Seller has to place him in an inferior position.
Translations:
Keep in mind that translation of words may lead to more space requirements and so chance the layout of the ad.
Facts:
- 25 % more space is needed when translating from English - Roman language
- 30 % from English-German
Meanings:
The meaning of words may alter as a result of translation. People associate different meanings and values for different words.
Example: English: 'calm'
- German: 'ruhig'
- a forest
- sleep
- church
- a cemetry
- a bed
- French: 'tranquille'
- countryside
- a forest
- a house
- a library
Cross cultural differences
The major components in culture.
- Values and attitudes
- Language
- Religion
- Sense of humour
- Gender roles
Each of these points influences a countries culture in a different way. Keep them always in mind when you create a communication, marketing or advertising strategy.
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