Cultural Differences

Dr. Schwartz presents a theory amd methods for characterizing cultures in terms of value priorities. Schwartz and Ros come to the conclusion that even if we think that the West has the same values there are still a lot of differences between West Europe and US ( even that much as between Western nations and East Asian Nations). These values are:
- Conservatism (social order, respect for tradition, family security, self-diacipline)
vs
Autonomy ( preferences, traits, feelings, motives)
Intellectual: curiosity, broadmindedness, creativity and Affective: pleasure, exciting and varied life
- Hierarchy (social power, authority, humility wealth)
vs
Egalitarianism (equality, social justice, freedom, responsibility, honesty)
- Harmony (unity with nature, protecting the environment, world of beauty)
vs
- Mastery (ambition, success, daring, competence)